Brand identity.
Your brand identity is how you’re recognised, remembered and taken seriously. We build strategic, durable identities that you can grow into, not out of.
We build brand identities that energise founders, attract investors and cut through crowded markets with creativity that feels unmistakably yours.
Your brand identity should make you feel excited, secure and relevant.
A great brand identity can be the difference between blending in and breaking through. Both are good. Not all brands should be category breaking mavericks - it’s important to understand what your audience wants and expects and position your identity around that.
A powerful identity gives your company attitude, clarity and presence the kind that makes every slide deck sharper, every landing page more confident, every conversation more memorable.
What we deliver, and what you walk away with:
A bold creative identity
Something that feels alive, modern and unmistakably yours.
A strategic foundation that elevates creativity
Strategy that fuels the creative, rather than restricting it.
A visual & verbal system built for expression
Logo, typography, colour, tone, layout and motion designed to work together, not in silos.
A brand that excites you and energises your audience
Creative that feels like momentum — for investors, customers and your own team.
Naming your brand:
What’s a good brand name?
We help founders and early-stage teams navigate this crucial moment with a process that’s structured, creative, evidence-led and aligned to your long-term brand architecture.
Whether you’re building a monolithic masterbrand, a suite of product names, or a flexible brand house, we ensure the name you choose is unique, ownable and strategically fit for the world you’re entering.
This is the moment where your category, your purpose and your personality intersect — and your name becomes the first expression of what you stand for.
Through our workshop and discovery process, we’ll work with you to define what your brand name stands for, and how it interacts with your brand personality and positioning.
If you already have a name you love, GREAT. Finding something that you love is half the battle!
Some of the brands we’ve named and famed:
Frequently asked questions:
I don’t like certain colours, I don’t want to use them in my brand.
We’ll always challenge preconceptions and biases where we find them, what you like and what your customers might like are two different things. Whatever your preferences, we'll work to them where we can rationalise them with data.
If you build a logo and brand for me, do I own the trademark?
Trademarking is a step on from where we finish, if you work with us to build your brand name and product eco-system, we support you with the name itself and ensure that minimal friction follows - from understanding what domain names are available, to trademark searches to discover if anything conflicts in relevant classes. Anything we build, from an Intellectual Property standpoint, belongs to you the moment it is paid for. That is baked into the contract. There are no licensing challenges or anything else that we take ownership of once our final invoice is paid.
We haven’t got a product yet, why should we invest our funding in brand now?
You don’t have a product yet, but you do have an idea, a thesis, or a concept, both of which need nurturing and interest, to grow. Building a brand platform early can help greatly in helping you go to market with both a stronger product, and some anticipation from early adopters. Additionally, you need talent, you need your investors, and your existing team to buy into this idea and be proud to shout about it - brand is a key to unlock this.
What does a brand identity include?
Typically, it takes between 4-12 weeks, depending on the complexity and depth of the project. It always starts with understanding you and your strategy when it comes to your route to market and performance. You will always get a brand kit as part of your deliverable, ensuring that you can create whatever you need to.
What is included in brand strategy?
Your brand strategy is central to your route to market, by working with us you'll get a brand narrative, positioning statement, brand personality, tag line and the first look at your content strategy. It's a deliberately detailed process to make sure whatever your brand becomes, it will resonate with your audience. You can read more detail on our brand strategy page.
I’m a startup, and I like the work, but I’m not in tech or science… Can you deliver for me?
100%. Our team has a diverse background of experience across our key sectors as well as FMCG, luxury, charity, travel and beyond. If you’d like to see our track record beyond our key sectors, get in touch.
We don’t have a lot of budget, what can you do for us?
We try to assist as many people as we can in making their ideas come to life, we work with small budgets, and more full ones. Every quote we do is bespoke for the company, and the product, we are working on. Our minimum budget for new clients is found on our startup surgery page
