MarketLeap
Year
Industry
AI
MarketLeap is the AI powered growth platform for D2C brands, supporting companies in building their marketplace presence, optimising their sales strategies and growing their organisation.
Optimistic & excited
The MarketLeap team are full of optimism and excitement about their platform and what its doing for brands, we needed to capture that and inject into the brand ToV & identity
Tech with a human edge
Keeping the human-in-the-loop is central to how MarketLeap work and why they're successful, we needed to put them, and their target audience - owners of D2C brands - central to the brand environment.
Jump off the page
The creation of Marley, MarketLeap's frog mascot introduces a fun element to the brand that contributes to its decorative elements and has become the namesake of its AI assistant.
Telling MarketLeap’s story
Founders Mamoun and Mekki had worked diligently on MarketLeap since departing ecom stalwarts Amazon and Rocket Internet. They’d built a great ecommerce tool that was gaining traction, but they were missing the brand, tone of voice and messaging they needed to reach their target audiences in the US. Cohesion Labs supported MarketLeap in honing their positioning, expanding the brand’s existing language - full of excitement and optimism - to include their ambition and talent for delivering tangible results.
Our approach.
Our positioning work and tone of voice design required an in-depth look at the audience; we needed to ensure that whatever these users might be looking for, they’d receive when they went with MarketLeap: 1. Managing marketplaces easily. 2. Scaling their sales across multiple territories. Get those two messages across, and they’re in a winning position. Growing D2C brands are under pressure on all sides, and our insights revealed a desire to feel positive about growth and opportunity, over the doom and gloom that littered their media landscape. So, our Tone of Voice was direct, focused on concrete benefits, and full of optimism - without being fluffy or ornate.
For MarketLeap's new visual identity, we focused on the symbolic potential of leaping. As brands make the jump from their owned ecommerce channels to offering their products in global marketplaces, they need something they could trust and feel connected to: something to support them through that crucial leap. We wanted to create an environment that would guide viewers through the process, and give MarketLeap something to hang their platform on in a mascot that can sit consistently on their merch, their website and throughout their platform UI. The colour story is based on the tones and lines of water. Flowing lines and transparent iconography support gradient work and a neat interplay of sans serif fonts complement the design language and content, making this identity cohesive and unexpected in the category.
The outcome.
As well as the obvious choice of a leaping animal for the MarketLeap mascot, Marley the frog adds an extra spark of life to the flowing lines and colours of the brand’s design identity, and completes the visual representation of the energy, purpose and value of what MarketLeap offer: the steadfast hope of soft, flowing gradients, with the purposeful movement and adaptability of dynamic graphic executions.
The brand DNA balances creative freedom with conscientious rigour: a sense of calm in the visuals, alongside the sense of bouncy urgency that resides in the language. Special attention was given to typography for digital interfaces, ensuring clarity and usability. This approach helps MarketLeap communicate its bold yet approachable personality across all touchpoints.
CEO
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Working with Cohesion Labs was fantastic.
Working with Cohesion Labs was fantastic. They instantly got what we were about and the difference we can make for D2C brands. They took the parts of us that are excited about our product and managed to weave that into our tone, our logo, our colours, and through to our website, case studies and everything else we do. We absolutely love Marley. Who is now a permanent part of who we are! We’ve got something we can build on now and with plenty more to work together on it’s just the start of our journey.
