TidalSense
Year
Industry
Medtech
Providing faster, better pathways to identifying, monitoring and treating respiratory disease
Breathing life into it
Tidal breathing, central to the efficacy of what TidalSense do, was the focal point for this creative piece of design, injected into the device, mark and throughout the website
Thorough brand evolution
Giving the company a more clear and useful guide on how to express themselves visually included a complete appraisal of their existing colour palette
New name, new ambition
TidalSense started with a name that was hard to get out: Cambridge Respiratory Innovations. It was a name that really only spoke to medtech investors - but the company wanted to expand their reach to include a much broader, non-specialist audience. TidalSense needed to achieve large scale change at speed. In only a 12-week timeline, they wanted a new way of presenting themselves - and they needed something that would feel accessible and meaningful to investors, medical professionals, and patients alike. TidalSense references their patented CO2 sensing technology (N-Tidal), and signals the efficiency and reassurance that these groundbreaking tools offer.
Our approach.
We delivered an ICP analysis, tone of voice guidelines, key messaging, brand personality and positioning resources and extensive research on potential name directions for the company.
Brand design that supported the strategy work delivered a brand that integrates the science and the device itself into the decorative elements that make up the ID, as well as a wordmark that has staying power and multiple forms to respond to different use cases.
The outcome.
A robust and colourful brand that directly links the science to the aesthetics. A premium brand for a next-generation tech company.
The newly rebranded TidalSense won a COGx startup award, and has secured and launched an NHS pilot for their COPD technology in Oxford and recently certified N-Tidal as a class 2a medical device.
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"From start to finish, the journey with Cohesion Labs was exceptional."
From start to finish, the journey with Cohesion Labs was exceptional. Cohesion Labs demonstrated a great ability to truly understand our company's values and vision. They took the time to listen attentively (and patiently!) to our needs ensuring that every aspect of the branding process was aligned with our goals. Their dedication to capturing the essence of our brand was evident in every step they took. Their professionalism and commitment to delivering outstanding results were evident at every interaction. They managed the project with utmost dedication, meeting every deadline and delivering exceptional quality work on such a short notice.
