Brand strategy.

For early stage companies, brand building is about direction. It’s the strategic backbone that informs how you communicate, how you pitch, how you’re perceived, and ultimately how you grow.

A strong brand gives you clarity, confidence and consistency at a time when everything else is still taking shape. It helps investors understand your potential, helps customers trust your capability, and helps your team align around a shared sense of purpose.

Strong story

Investor and customer interest

Better pitch

Better terms

Clearer vision

Clarity in messaging

What’s involved in delivering a brand positioning that works?

Our goal is to deliver the framework of your brand in ways you can actively use, ensuring that you have the tools to kick on into fundraising, web messaging, sales messaging and product messaging. Not an endless 200-page brand document that looks nice but doesn’t actually deliver anything useful.

Brand positioning.

The big picture: what you’re going to put every ounce of your brand power into fixing, changing, turning upside down. It’s the value proposition that you’re delivering. We’ll work with you and your team to understand what you do and why, delivering a Positioning and Key Messaging system that works long term.

Brand positioning.

Brand personality & tone of voice.

Every brand needs to stand out and be unique, it also needs to reflect the people that deliver it. We’ll create a core personality statement and a tone of voice that resonates with your target audience and the people behind the brand.

Brand personality & tone of voice.

Content strategy.

A driving set of behaviours that your team lives by, your product is built to, and your customers understand. It will give you a set of spaces to work into and take ownership of through your brand and marketing efforts. Evolving with your product and the moves of the market over time.

Content strategy.

Who we support:

Pre-Series A Post-revenue

Post-revenue, we support companies who now need to scale their product, tool or concept

Post-Series A Ready to scale

Delivering brand systems ready for scale and expansion, supporting content and marketing operations

Brand strategy & positioning clients:

Frequently asked questions:

I’ve never been through this process before, what should I be aware of?

Be prepared to be challenged on your beliefs about brand, marketing and your product. From its features to who it's for. Be prepared to trust the creative process as we calibrate our thinking around your vision and our understanding of it. Be prepared to actively say “I love this” and “I hate that”, and be able to back it up with why. We want to prod both the rational and the irrational, when it comes to your beliefs about what is and what isn’t right for you and your brand’s future.

I’m a startup, and I like the work, but I’m not in tech or science… Can you deliver for me?

100%. Our team has a diverse background of experience across our key sectors as well as FMCG, luxury, charity, travel and beyond. If you’d like to see our track record beyond our key sectors, get in touch.

We don’t have a lot of budget, what can you do for us?

We try to assist as many people as we can in making their ideas come to life, we work with small budgets, and more full ones. Every quote we do is bespoke for the company, and the product, we are working on. Our minimum budget for new clients is found on our startup surgery page

Ready to build a brand that matters?

Build my brand

If you’re building something ambitious, your identity should match the scale of your vision. We create strategic, expressive and unforgettable brand identities that capture attention from day one.

Ready to build a brand that matters?

Build my brand

If you’re building something ambitious, your identity should match the scale of your vision. We create strategic, expressive and unforgettable brand identities that capture attention from day one.

Ready to build a brand that matters?

Build my brand

If you’re building something ambitious, your identity should match the scale of your vision. We create strategic, expressive and unforgettable brand identities that capture attention from day one.

Ready to build a brand that matters?

Build my brand

If you’re building something ambitious, your identity should match the scale of your vision. We create strategic, expressive and unforgettable brand identities that capture attention from day one.

More services:

Websites

Web design and build for startups, science and consultancies

Pitch decks

Need a short description here

Brand identity

Supporting design & narrative work for startups fundraising to make their idea happen.